Should You Use a Job Board to Find Your Next Employee?

Job boards are an essential tool for job seekers and employers to connect. Understanding the scope and specialties of individual job boards can help you make sure you use them in the most efficient and effective way, and maximize your chances of finding your next job. At the end of the day, there's no reason why you should prefer using a job board or a social media platform. Linking your job offers to sites like Facebook, Twitter and LinkedIn is a simple task, which means you can cover a much larger network of candidates. By trading through a job board, you increase the chances of finding qualified and professional candidates.

While social media can help you discover new talent, it's simply not enough on its own. So before you start designing a hiring campaign solely for your social media presence, consider how a job board could help you find your next employee of the month in half the time. Large job boards can be overwhelming for candidates because there is a sea of irrelevant advertisements every time they check the stock exchange. Some sites may have filtering functions, but it's still possible to set up the right filters and still find hundreds and hundreds of jobs to analyze. When searches yield too much information, candidates get burned out by reviewing too many ads, or they simply start applying for all jobs, even if they're not interested or unsuitable. Employers who want to expand their reach should use the job boards of associations as a solution.

By posting jobs on the websites of specific industry associations, employers' jobs can attract more qualified candidates, increase brand awareness, and increase website traffic. Job offers and company profiles allow recruiters to showcase their brand as employers and provide more information to the job seeker. Practices like this make candidates feel that they will never succeed on job boards, and more serious candidates have started looking for work elsewhere. On top of that, candidates often forget to review their resumes once they accept a new position, meaning that there are tens of thousands of resumes on job boards for candidates who are no longer in the market. A specialized job board (focused on a specific field of specialization) reduces the number of unsuitable candidates applying for the position and makes it easier to analyze resumes. Some companies may not have a specific ATS or candidate management system and instead use a job board as the default hiring platform.

Recruiters, regardless of their own internal technology, use job boards as part of their hiring marketing. The job boards of associations, in particular, offer a perfect opportunity for employers to present their jobs to a group of highly qualified and specialized candidates: their members. A popular use of job boards for recruiters is that they provide a platform for advertising jobs, where the candidates they are targeting will see them. Because their association's job board provides them with a pool of specialized candidates, both active and passive, employers can save valuable time and resources. According to studies, job boards are responsible for 18% of all successful hires, while social networks only contributed 3% of them.

While many consider job board advertisements to be expensive extravagances, they can actually be a cheaper alternative to expensive salaries. An alternative to using job boards in your hiring strategy is to use the help of a digital recruitment agency. In addition to the useful function of searching for jobs on a job board, you can also publish your resume, create personalized searches and keep track of your professional category.